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What We Do

The IAA is worldwide network of the most influential and inspirational marketing, advertising, media and communications professionals. The IAA provides a leading platform for sharing knowledge on industry issues, best practices and insights in a rapidly changing business environment.


The IAA is the global voice to connect and inform the marketing communications industry and to inspire innovation, change, responsible communications and professional development.


Our mission includes:


  • Championing advertising as a growth engine of free market societies.
  • Promoting freedom of commercial speech and consumer choice – Encouraging the exchange of knowledge and expertise amongst marketing peers around the world.
  • Supporting self-regulation and providing an exchange of information and best practices.
  • Providing professional development through education and training for the marketing communications industry of today and tomorrow.
  • Creating industry forums that tackle issues with a global voice.