Time: 7:00 am
Join industry leaders from #ANZ, #PwC, #MultiConnexions, #IPSOS & #SouthernCrossAustereo as we discuss how leading brands are redefining their thinking on diversity to deliver real results. #IAA #Mumbrella #DiversityDelivers
How leading brands are leveraging diversity to deliver better ROI, improved creative outcomes and meaningful insights. There is now an incontestable business case for diversity. Organisations with ethnic and gender diversity at senior levels financially outperform their competitors. This is sometimes referred to as ‘The Diversity Dividend’. Under a marketing lens, we explore how diversity leads to better ROI, improved creative outcomes, and more meaningful insights and innovation. Join us over breakfast to hear how leading brands are leveraging diversity to deliver tangible benefits to business and making our industry a better place.
KAIYU LI: Director Strategy & Insights, MultiConnexions
LAURA DEMASI: Research Director, Ipsos Mind & Mood Report
CATRIONA NOBLE: Managing Director Retail Distribution
ANZ MELANIE WILLIS: Non-Exec Director, Mantra Group, Southern Cross Media Group, Ardent Leisure Group & Pepper Financial Services Group
MEGAN BROWNLOW: (Moderator) Partner & Editor, Australian Entertainment and Media Outlook, PwC