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Thought Leadership Forums

Each year the IAA conducts a series of IAA Thought Leadership forums to help marketing communications professionals from all fields expand their view on a wide range of topics ranging from ‘marketing to mums’ to ‘design thinking’.

 

Speaker panels of thought leaders and authorities from key industry sectors present their ideas, insights, intelligence and viewpoints on cutting–edge topics, current industry issues and future dynamics in lively and thought provoking discussion and debate.

 

Speakers from IAA Thought Leadership Forums in 2015/16
10

Adam Donnelley

(Moderator)

Head of Strategy
The Works

Andrew-Knott

Andrew Knott

CMO/Executive General Manager- Marketing

NAB

charles-weiser

Charles Weiser

Head of Customer Experience

CX Innovations Lab

Optus

maree-mamo

Maree Mamo

General Manager – Customer,

Capability and Insights

AGL Energy

12

Mark Henley

Director of Transformation

& Digital Strategy APAC

Adobe

09

Dr Jeffrey Cole

Director

Center for the Digital Future

USC Annenberg, USA

russel tate-crop

Russel Tate

Executive Chairman

Macquarie Media Network

matthew-gain

Matthew Gain

Head of Audible Australia & NZ

an Amazon Company

victoria-curro

Victoria Curro

Managing Director

LIDA

M&C Saatchi Group

Matthew-Morgan

Matthew Morgan

Head of Customer Experience

Cummins & Partners

Peter-Riley

Peter Riley

Director

Ipsos Loyalty

25

Nick Richardson

(Moderator)

Partner

Fifty Not Out

01

David Morgan

(Moderator)

Principal

MORGAN

02

Stuart Tucker

General Manager-Brand.

Sponsorship and Marketing

Commonwealth Bank

03

Adam Ballesty

Marketing & Innovation

Director

Diageo Australia

27

Rowena Newman

General Manager.

Corporate Affairs

Snowy Hydro Limited

05

Pascal Bourgeat

Head of Marketing, Think TV

06

Ian Hill

Head of Innovation

Westpac

07

Cecilia Hill

General Manager

The Design Practice

Telstra

08

Christian Lafrance

CX Director

M & C Saatchi

19

Russel Howcroft

(Moderator)

Executive General Manager

Network TEN

21

John Broome

Marketing Director ANZ

Kellogg’s

11

Dr Sam Bucolo

Professor Design and Innovation

University of Technology

Sydney

12

Susan Wall

Director

Ipsos UU

13

Laura Demasi

Research Director

‘Mind & Mood’ Report

Ipsos

14

Andy Bateman

Director

Segment Marketing

Telstra

15

Maysoon El-Ahmad

Head of Customer Insights

-Supermarkets

Woolworths

16

Bram Williams

Partner

Archibald/Williams

17

Helen Kellie

Chief Content Officer

SBS

18

Kirstey Muddle

Founding Partner

Cummins & Partners

20

Gillian O’Sullivan

Managing Director

Ipsos Marketing

22

Arno Lenoir

Chief Marketing Officer

Samsung

23

Andrew Wynne

Co-Founder &

Head of Strategy

JOY and Razor Group

Upcoming Events

Recent forums have been presented on

 

  • ‘The Modern Australian Family – Are Brands getting it right?’
  • ‘Is there any value in having a Brand Purpose? – Have marketers gone too far in their pursuit of brand purpose?’
  • ‘New Routes to Value – Is Design Thinking your Key to Future Growth – or just another Management Fad?’
  • ‘Risky Business – The New Brand Management Challenges in Today’s Disruptive Environment’
  • ‘Forgotten After Fifty. Why is there so little advertiser love for the growing and influential 50+ demographic?’
  • ‘Customer Experience (CX) – more important than price or product’