IAA InterAd is a global student marketing communications competition that is recognised as a benchmark for international student professional industry engagement and work-integrated learning. IAA accredited institutions are invited to submit a team of students who, based on a real brief from an international company or brand, adopt industry roles and responsibilities and prepare a fully integrated marketing communications campaign for judging by an international panel.
Students prepare their submissions to professional standards, in line with industry expectations and industry timelines. Real stress, real pressure, real sense of achievement! Since its inception, Australian student teams have won IAA InterAd no less than six times, competing with fellow student teams from around the world.