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Global Education Programs



IAA InterAd is a global student marketing communications competition that is recognised as a benchmark for international student professional industry engagement and work-integrated learning. IAA accredited institutions are invited to submit a team of students who, based on a real brief from an international company or brand, adopt industry roles and responsibilities and prepare a fully integrated marketing communications campaign for judging by an international panel.


Students prepare their submissions to professional standards, in line with industry expectations and industry timelines. Real stress, real pressure, real sense of achievement! Since its inception, Australian student teams have won IAA InterAd no less than six times, competing with fellow student teams from around the world.

IAA Apprentice


The IAA Apprentice Global Conference held annually in Dubai was conceived to contribute to the much talked about challenges for the marketing and communications industry in attracting the best and brightest young men and women. Now in its fourth year, the 2 day event brings together an array of junior and senior undergraduate students as well as young industry professional delegates from around the world.


The two-day intensive program offers a blend of wisdom, practical insight as well as an unparalleled networking opportunity and a ‘behind the scenes’ look deep into the industry that simply cannot be learned in the classroom. Presentations and practical workshop sessions include such topics as how to get ahead, career opportunities open to students, interactive presentation on improving students’ interview skills, developing your personal brand and presentation skills workshop.


Speakers and panellists represent a who’s who of the regional and international marketing communications industry from client, media and agency sectors, including Google, Leo Burnett and LinkedIn among several others. The fourth IAA Global Conference was held in November 2016 in Dubai.


Regional IAA Apprentice Conferences have been initiated in 2016 in India and the Netherlands with more to follow in 2017.