Archive

    Time: Arrival Tea & Coffee: 7am. Breakfast & Presentation: 7:15am   We all know marketing is increasingly complex, but what impact is this having on marketers?   With a recent study showing average CMO tenure in the top 100 US advertisers has fallen for the second year running to just 42 months, it begs the question: Are we equipped as marketers to succeed? Which marketing jobs will cease to exist and...

The IAA (International Advertising Association) is a unique Australian and international network of communication industry stakeholders. We provide an essential voice for companies and individuals who come together face-to-face, in public forums and online to share knowledge and experience for the common good of our industry today and for the education of our young professional of tomorrow.   A key pillar of our vision is professional development, in support of education...

  Time: 7:00am   Mumbrella and the International Advertising Association are hosting a thought-leadership breakfast next month discussing the impact of artificial intelligence on the world of marketing.   Join a panel of experts from #UNSW, #IBM, #IPSOS & #OnMessage at this breakfast forum to find out whether the AI transformation will leave a trail of destruction, or open up a world of opportunity for your industry, and how you...

  Time: 7:00 am Join industry leaders from #ANZ, #PwC, #MultiConnexions, #IPSOS  & #SouthernCrossAustereo as we discuss how leading brands are redefining their thinking on diversity to deliver real results. #IAA #Mumbrella #DiversityDelivers How leading brands are leveraging diversity to deliver better ROI, improved creative outcomes and meaningful insights. There is now an incontestable business case for diversity. Organisations with ethnic and gender diversity at senior levels financially...