Don’t miss this must-attend opportunity to explore
the most disruptive demographic shift of our time
– the high volume, lucrative 50+market with it’s strong spending power – How to connect with them, meet their expectations and engage them
with your brands, products and services
Come and hear the insights, intelligence and know-how of experts
The International Advertising Association presents
IAA Australia Chapter presented
“Expand your View”
Thought Leadership Forum
Dr Jeffrey Cole, U.S.A
IAA Australia Chapter held “Expand Your View” a thought leadership forum featuring international digital futures guru, Dr Jeffrey Cole, Director, Centre for the Digital Future at USC Annenberg, USA. Dr Cole shared his insights and digital predictions with IAA members at a boardroom session at PwC. His presentation included future predictions on the ways in which the computer and internet technology will shape and change our social, economic and media lives. Interestingly he also touched on the agency relevance in context of these predictions.
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.