The IAA is the only international organisation that brings together Advertisers, Agencies, the Media and practitioners in all aspects of marketing communications into one professional body to promote matters of common interest.
International Advertising Association Young Professionals Chapter
‘LEARN FROM THE LEADERS’ FORUM’
CONNECTING BRANDS WITH CONSUMERS
Two industry authorities give us their insights on the dynamics of how to engage consumers with brands.
Founder & CEO, oOh!media
Founder & CEO, Vivaldi Partners
(via video from New York)
REGISTER NOW â€“ DON”T MISS THIS!
Wednesday, 16 July 2014 : â€¨5:30pm â€“ 7:30pm
Venue – oOh!media: 2/76 Berry St, North Sydney NSW 2060
Proudly Sponsored by
IAA THOUGHT LEADERS BREAKFAST FORUM
GAMIFICATION | Can playing really sell?
Tuesday, 12 August 2014
at L’Aqua, Cockle Bay Wharf, Darling Park, Sydney
Industry authorities and experts present their insights, intelligence and know-how on the development of gamification and its potential as business driver
in brand marketing, customer engagement and participation.
This is your unique opportunity to join a conversation with leading authorities moderated by Chris Stephenson, Head of Strategy, PHD, to uncover the real marketing potential of gamification.
IAA BIG IDEA 2014
Proudly supported by Clemenger BBDO
AUSTRALIA’S ONLY NATIONAL STUDENT
MARKETING COMMUNICATIONS COMPETITION
Launch of challenge and announcement of Charity Client: 8 July 2014
Expressions of Interest from University teams due by: 22 July 2014
IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their classroom learnings to the test and try and crack an actual marketing communications brief for a real not-for-profit client.
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.