International Advertising Association: IAA Australia Chapter The IAA is the only international organisation that brings together Advertisers, Agencies, the Media and practitioners in all aspects of marketing communications into one professional body to promote matters of common interest.
The IAA has over 4000 members worldwide in 76 countries including Corporate Members, Individual Members, Organisational Members , Academic Members and Young Professional Members. The IAA World Service Center is in New York.

The International Advertising Association

IAA Thought Leaders Breakfast Forum

Gamification

- Can playing really sell?

Tuesday, 12 August 2014

at L’Aqua, Cockle Bay Wharf, Darling Park, Sydney

Don’t miss this must-attend opportunity to share the insights,

intelligence and know-how of marketing and communications experts

about the development and growth of gamification

and it’s potential as a business driver in brand marketing,

consumer engagement and participation.

Is marketing underestimation an incredibly powerful way to motivate

people to do almost anything?

Your invitation and booking form right here.

 

REGISTER NOW – DON’T MISS THIS!

Tuesday, 12 August 2014 : 7:30am – 9:15am: Breakfast Forum

SPEAKER LINE-UP

Chris Stephenson Head of Strategy, PHD (Moderator)

Dr Uwe Terton Lecturer in Serious Games Development, USC

Ken Russell Senior Digital Brand Manager, McDonald’s

Colin Cardwell Founder and CEO, 3rd Sense, The Play Agency

Ben Cooper Group Innovation Director, M&C Saatchi

-BOOK YOUR PLACE NOW – JUST CLICK HERE TO REGISTER

Proudly sponsored by

PHD-LogoUni of Sunshine Coast Logo for footer

 

 

 

 

IAA BIG IDEA 2014

AUSTRALIA’S ONLY NATIONAL STUDENT

MARKETING COMMUNICATIONS COMPETITION

Proudly Supported by:

Clemenger BBDO logo

CALL FOR ENTRIES

IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their classroom learning’s to the test and try and crack an actual marketing communications brief for a real not-for-profit client.

Expressions of Interest from University teams due by: 22 July 2014

Submissions due by: 16 September 2014

Finalist teams announced by: 21 October 2014

National Champions announced by: 3 November 2014

Terms of Engagement CLICK HERE

 

Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.

The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.

The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.

The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.

The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.

The IAA Australia Chapter was initiated in 1972. Our programs include:

  • an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
  • Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.