International Advertising Association
IAA Thought Leaders Breakfast Forum
Marketing to the Modern Family
Are brands getting it right?
When:Thursday, 5 March 2015
Where: L’Aqua, Cockle Bay Wharf, Darling Park, Sydney 2000
The IAA invites you to breakfast with some of Australia’s expert
research, marketing , media and agency professionals and thought leaders
to hear their insights, intelligence and know-how on
the evolving profile of the modern Australian family
- how brands can better connect with them, engage with them and
meet their demands and expectations in the modern family environment
Laura Demasi (Moderator) – Research Director,’Mind & Mood’ Report, Ipsos
Andy Bateman – Director Segment Marketing, Telstra
Maysoon El-Ahmed – Head of Customer Insights – Supermarkets, Woolworths
Bram Williams –Partner, Archibald/Williams
Helen Kellie – Chief Content Officer, SBS
Don’t miss this must-attend opportunity
IAA ANNOUNCES 2015 BOARD
Board welcomes five new directors
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.