The International Advertising Association
IAA “Learn from the Leaders” Forum
The Download on Mobile Apps
Are Apps the Gateway to your Brands?
When: Thursday, 9 October 2014, 5:30pm – 7:30pm
Where: M&C Saatchi, 99 Macquarie Street, Sydney
A unique opportunity to hear from 5 industry experts on how
MOBILE APPS are changing the way brands interact with consumers.
If mobile is our gateway for connection, are APPS the gateway to your brand?
For every APP that is a success – many will fail.
So who’s doing it right? What does success look like?
What are the opportunities and the challenges?
DAVID HALTER Head of Strategy, PHD (Moderator)
ROGER CHAPMAN Head of Technology, M&C Saatchi
JAMES COX Head of Partnerships for Business, Uber Australia
GREG WILLIS Chief Product & Technology Officer, CarsGuide.com.au
RUPERT PAY Head of Client Services at Inmobi
Don’t miss this must-attend opportunity to share the insights,
intelligence and know-how of industry experts about the potential of APPS in brand marketing
Your invitation and booking form right here.
BOOK YOUR PLACE NOW – JUST CLICK HERE TO REGISTER
Proudly sponsored by
IAA BIG IDEA 2014
AUSTRALIA’S ONLY NATIONAL STUDENT
MARKETING COMMUNICATIONS COMPETITION
Proudly Supported by:
JUDGING IN PROCESS: WINNERS ANNOUNCED 3 NOVEMBER 2014
IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their
classroom learning’s to the test and try and crack an actual marketing communications brief for a real not-for-profit client.
Expressions of Interest from University teams due by: 22 July 2014
Submissions due by: 16 September 2014
Finalist teams announced by: 21 October 2014
National Champions announced by: 3 November 2014
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.