International Advertising Association: IAA Australia Chapter The IAA is the only international organisation that brings together Advertisers, Agencies, the Media and practitioners in all aspects of marketing communications into one professional body to promote matters of common interest.
The IAA has over 4000 members worldwide in 76 countries including Corporate Members, Individual Members, Organisational Members , Academic Members and Young Professional Members. The IAA World Service Center is in New York.

International Advertising Association

IAA Thought Leaders Breakfast Forum

Marketing to the Modern Family

Are brands getting it right?

When:Thursday, 5 March 2015
Where: L’Aqua, Cockle Bay Wharf, Darling Park, Sydney 2000

The IAA invites you to breakfast with some of Australia’s expert
research, marketing , media and agency professionals and thought leaders
to hear their insights, intelligence and know-how on
the evolving profile of the modern Australian family
- how brands can better connect with them, engage with them and
meet their demands and expectations in the modern family environment


Laura Demasi (Moderator) – Research Director,’Mind & Mood’ Report, Ipsos
Andy Bateman – Director Segment Marketing, Telstra
Maysoon El-Ahmed – Head of Customer Insights – Supermarkets, Woolworths
Bram Williams –Partner, Archibald/Williams
Helen Kellie – Chief Content Officer, SBS

Don’t miss this must-attend opportunity


Forum Partner



Board welcomes five new directors

Click to read the Media Release

Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.

The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.

The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.

The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.

The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.

The IAA Australia Chapter was initiated in 1972. Our programs include:

  • an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
  • Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.