The International Advertising Association
IAA Thought Leaders Breakfast Forum
- Can playing really sell?
Tuesday, 12 August 2014
at L’Aqua, Cockle Bay Wharf, Darling Park, Sydney
Don’t miss this must-attend opportunity to share the insights,
intelligence and know-how of marketing and communications experts
about the development and growth of gamification
and it’s potential as a business driver in brand marketing,
consumer engagement and participation.
Is marketing underestimation an incredibly powerful way to motivate
people to do almost anything?
Your invitation and booking form right here.
REGISTER NOW Ã¢â‚¬â€œ DON”T MISS THIS!
Tuesday, 12 August 2014 : Ã¢â‚¬Â¨7:30am Ã¢â‚¬â€œ 9:15am: Breakfast Forum
Chris Stephenson Head of Strategy, PHD (Moderator)
Dr Uwe Terton Lecturer in Serious Games Development, USC
Ken Russell Senior Digital Brand Manager, McDonald’s
Colin Cardwell Founder and CEO, 3rd Sense, The Play Agency
Ben Cooper Group Innovation Director, M&C Saatchi
Proudly sponsored by
PHD University of the Sunshine Coast
IAA BIG IDEA 2014
AUSTRALIA’S ONLY NATIONAL STUDENT
MARKETING COMMUNICATIONS COMPETITION
Proudly supported by Clemenger BBDO
CALL FOR ENTRIES
IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their classroom learning’s to the test and try and crack an actual marketing communications brief for a real not-for-profit client.
Launch of challenge and announcement of Charity Client: 8 July 2014
Expressions of Interest from University teams due by: 22 July 2014
IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their classroom learnings to the test and try and crack an actual marketing communications brief for a real not-for-profit client.
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.