International Advertising Association: IAA Australia Chapter The IAA is the only international organisation that brings together Advertisers, Agencies, the Media and practitioners in all aspects of marketing communications into one professional body to promote matters of common interest.
The IAA has over 4000 members worldwide in 76 countries including Corporate Members, Individual Members, Organisational Members , Academic Members and Young Professional Members. The IAA World Service Center is in New York.

The International Advertising Association



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IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their classroom learnings to the test and try and crack an actual marketing communications brief for a real not-for-profit client.

IAA ‘Big Idea’ 2015 attracted over 100 students from NSW, VIC, Qld and WA to create submissions for national client Save the Children Australia.


“Kajulu Blue” team from Charles Sturt University selected winners beating fellow finalists Edith Cowan University (WA) “Boomerang@ECU ” team, Swinburne University of Technology (VIC) “KGM2” team and stable mates CSU (NSW) “Kajulu Red” team to take the National Champions’ trophy.

Judging panel Chairman, Ian Perrin, ZenithOptimedia ANZ CEO, said
“The judges were blown away by the standard of work this year, and all entrants should be highly commended. We were particularly impressed with the rigour of the insights work, the innovation displayed in the thinking and the impeccable detail delivered in every execution. Based on what we have seen through this process the future of our industry is in very good hands indeed”.


IAA ‘Big Idea’ 2015 National Champions : “Kajulu Blue” from Charles Sturt University (CSU) being presented with the National Champions trophy by Heather Leembruggen, President IAA Australia Chapter.

Winning Team Members: Sophie Brennan, Grace Espinoza, Rachel Murray, Charlotte Berry, Sally Dunnet, Elly Whiley, Danica Brindley and Faculty Advisor: Anne Llewellynn.

IAA ‘Big Idea’ 2015 Terms of Engagement CLICK HERE

Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.

The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.

The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.

The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.

The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.

The IAA Australia Chapter was initiated in 1972. Our programs include:

  • an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
  • Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.