IAA BIG IDEA 2014
AUSTRALIA’S ONLY NATIONAL STUDENT
MARKETING COMMUNICATIONS COMPETITION
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IAA ‘Big Idea’ challenge provides a unique opportunity for student teams to put their classroom learnings to the test and try and crack an actual marketing communications brief for a real not-for-profit client.
IAA ‘Big Idea’ 2014 attracted over 120 students from NSW, VIC, Qld and WA to create submissions for national client Legacy Australia
NATIONAL CHAMPIONS ANNOUNCED 3 NOVEMBER 2014
“Kajulu Blue” team from Charles Sturt University selected winners beating fellow finalists University of the Sunshine Coast’s “Digitall Age” team, Academy of Design’s “Port Collective” and stable mates CSU’s “Kajulu Red” team to take the National Champions’ trophy.
Clemenger BBDO sponsored this year’s program and Judge Chair Andy Pontin, Clemenger BBDO Sydney CEO, said: “Kajulu Blue just nailed it. A big, bold iconic idea brilliantly rationalised and executed with enormous attention to detail. I wish we’d come up with it!”
“The standard of entries across the board was outstanding, however, as ever a handful rose to the top due to the quality of the insights, the simplicity of the articulations, and the power of the idea. I’ve got to say, if this is the quality of advertising thinking coming through our university system then the future of the industry is in good hands.”
Since its origins in 1938, the International Advertising Association has been a recognised force in the marketing communications industry.
The IAA provides a platform for industry issues and is dedicated to protecting and advancing freedom of speech, responsible advertising, consumer choice, and the education of marketing communications professionals.
The IAA is a unique organisation that brings together a broad spectrum of members including advertisers, agencies, media companies and other communications groups to stimulate profitable growth and to protect the industry from detractors and negative influences.
The IAA creates an enabling environment through networking events, discussion forums, shared learning and active dialogue.
The IAA provides and develops education and professional initiatives that serve the industry and contribute to training and recruiting talent.
The IAA Australia Chapter was initiated in 1972. Our programs include:
- an annual schedule of business lunches and breakfast forums showcasing prominent marketing communications practitioners, thought leadership events, and professional development seminars.
- Educational programs and initiatives to actively foster the talents and skills of the upcoming generation of practitioners in our business.